Grupo Parisien - Fashion Statement Rebranding / Uruguay

Grupo Parisien is a huge Fashion company in Uruguay. Their biggest brands are Parisien and Indian. They needed a revamp, a complete brand make over: it was perceived as old and not trendy. We worked hard to change that and today, Grupo Parisien competes with H&M and Forever 21 on a local level.

Parisien - Fashion Goes With You - Winer/Fall 2014 Collection

Parisien - You Inspire Fashion - Winer/Fall 2015 Collection

INDIAN - #HelloFall - Winer/Fall 2014 Collection

INDIAN - Spring Moments are Indian Moments - Spring/Summer 2015 Collection

made with ♥ by McCann Montevideo

ECD: Leandro Gómez
Copywriter: Daniela Varela
Art Director: Serrana Del Castillo
Production House: Transparente Films
Video Director: Eduardo Lamas
Director of Photography: Eduardo Lamas
Audio Production House: La Mayor
Wardrobe, Make Up & Styling: Grupo Parisien

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