MIPO - The Hot Resignation / US

The Hot Resignation brings awareness to menopause natural symptoms that affect women in the workplace. More than just putting the subject in the spotlight, we are here to make the workplace work for women.

We hijacked LinkedIn milestone status to generate awareness and ignite conversations that matters in the exact place that matters. By sharing these gifs, not only we recognize the issue but we learn the gritty details nobody talks about yet 50% of us experience. Nobody should suffer in silence.

Thanks to our efforts and our commitment to walk the talk, we elevated this proposal to TBWA\ChiatDay New York HR department, becoming the first US company to implement a Paid Menopause leave in the US in 2023.

Download the toolkit & visit our website to find out more ways to make workplace work for everyone.

Recognition & accolades:

2024 - New york festivals HEALTH AWARDS
-Social Media Single Platform Campaign, Finalist

2024 - THE ONE SHOW
-Social Media - Social Channel - Single Platform, Finalist

2024 - MED AD NEWS MANNY AWARDS
-Best social Media, Finalist
-Best Health Equity. Social Awareness Initiative, Finalist

2024 - THE CLIO AWARDS
-best social media - merit

made with ♥ by TBWA\Health Collective & TBWA\ChiatDay New York

Managing Director: Carlene Esposito
Chief Creative Officer: Jonathan Issacs
Executive Creative Director: Bruno Bomediano
Group Creative Director: Lisa Savage
Creative Directors: Barbara Eibel, Daniela Varela
Associate Creative Director: Victor Toyofuku, Mateus Coelho, Lucienne Wunderlich
Producer: Jonathan Cohen, Teresa Rad
Social Strategist: Sergio Saucedo
Head of Strategy: Renee Zalles
Account Manager: Anjioli Silva
Project Management: Sean Dunphy
Head of Communications: Carly Wengrover

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