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Electrolux, the second largest home appliance manufacturer in the world was falling behind in Asia-Pacific where LG and Samsung dominated with technology focused communication.
We pitched, won and developed an integrated platform for the Swedish brand's laundry business and disrupted the category: rethinking washing machines and the art of cleaning.
Our Fashion Care Campaign introduced a new line of washing machines engineered to keep fabulous for longer, from Hermes to H&M
This campaign won 2017 APAC Gold Effie Awards for Global Rebranding.
![](https://cdn.myportfolio.com/ed86b937cb4fa74c40eaf723a31d671c/f7e9d91b-5394-4cd0-9efa-cb7c47f77f8d_rw_1920.png?h=37ef3405fc2e1b6aa2bda9fb1d6d4108)
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Executive Creative Director: Mark Bown
Creative Director: Hwee Chong Chang
Associate Creative Director - Copy: Daniela Varela
Associate Creative Director - Art: Ria Ocampo, Larissa Vaz, winona wee
Account Executive: Andrew Boggs
Social Lead: Lukas Snioka
Production House: H&O
made with ♥ by Ogilvy & Mather Singapore