Electrolux, the second largest home appliance manufacturer in the world was falling behind in Asia-Pacific where LG and Samsung dominated with technology focused communication.
We pitched, won and developed an integrated platform for the Swedish brand's laundry business and disrupted the category: rethinking washing machines and the art of cleaning.
Our Fashion Care Campaign introduced a new line of washing machines engineered to keep fabulous for longer, from Hermes to H&M
This campaign won 2017 APAC Gold Effie Awards for Global Rebranding.
Executive Creative Director: Mark Bown
Creative Director: Hwee Chong Chang
Associate Creative Director - Copy: Daniela Varela
Associate Creative Director - Art: Ria Ocampo, Larissa Vaz
Account Executive: Andrew Boggs
Social Lead: Lukas Snioka
Production House: H&O
made with ♥ by Ogilvy & Mather Singapore