Electrolux, the second largest home appliance manufacturer in the world was falling behind in Asia-Pacific where LG and Samsung dominated with technology focused communication. 
We pitched, won and developed an integrated platform for the Swedish brand's laundry business and disrupted the category: rethinking washing machines and the art of cleaning. ​​​​​​​
Our Fashion Care Campaign introduced a new line of washing machines engineered to keep fabulous for longer, from Hermes to H&M
This campaign won 2017 APAC Gold Effie Awards for Global Rebranding.

Executive Creative Director: Mark Bown 
Creative Director: Hwee Chong Chang 
Associate Creative Director - Copy: Daniela Varela
Associate Creative Director - Art: Ria Ocampo, Larissa Vaz, winona wee
Account Executive: Andrew Boggs
Social Lead: Lukas Snioka
Production House: H&O
made with ♥ by Ogilvy & Mather Singapore

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