The challenge was to create a holiday greeting message that transmits the essence of our Ideas Laboratory.
From our research, employees outside the office think 9 out 10 innovative products and services. We asked our creatives, that due to our methodology work outside the office, where do they come up with their best ideas.

94% answered “ in the shower’. Hence, we came up with the Creative Soap. 
As a result, we encouraged our clients’ creativity. Its elaboration video had thousands views and free media coverage. We increased our Facebook friends 4x It is not for sale, but we keep getting purchase requests. 
Also featured in: 


made with ♥​​​​​​​ by IdeasLab
ECD: Leandro Gómez
Copywriter: José Majó, Daniela Varela
Art Director: Nando Struyas
Project Manager: Daniela Varela
Film Production: Transparente Films

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