Based on the fact that in Uruguay occasionally two houses share the same street number, and in those cases a sign with the word ‘BIS’ (encore) is used to distinguish them; McCann Uruguay came up with the following idea: a small scale signage with the text 1950BIS, thus creating an “amulet” through which all Uruguayans could express their wish of, once more, becoming World Cup Winners in Brazil in 2014.
![](https://cdn.myportfolio.com/ed86b937cb4fa74c40eaf723a31d671c/2dedff4b-6471-4df7-a466-d27a7239e848_rw_1920.png?h=c75043223101aa0aa53977bca4170571)
![](https://cdn.myportfolio.com/ed86b937cb4fa74c40eaf723a31d671c/15d3e928-94fb-4e7c-9309-bd6c826a0a26_rw_1920.png?h=a4bd9301febf3236bc8254135b94a75c)
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![](https://cdn.myportfolio.com/ed86b937cb4fa74c40eaf723a31d671c/39fd3f337e61d1e1eb378f52cd3d6c51e26a3677db61992009ce87ffe602baaedb3f8517652715de_rw_1920.jpg?h=12d32d5fb002145921bea1dc3ac717b9)
made with ♥ by McCann Montevideo
Executive Creative Director: Leandro Gómez
Creative Director: Leandro Gómez
Copywriters: Pasu Olivera, Daniela Varela
Art Directors: Daniel Imbriaco, Gerardo Podhajny, Michel Donatte
Producer: Natalia Azzato
Production House: Transparente Films
Executive Creative Director: Leandro Gómez
Creative Director: Leandro Gómez
Copywriters: Pasu Olivera, Daniela Varela
Art Directors: Daniel Imbriaco, Gerardo Podhajny, Michel Donatte
Producer: Natalia Azzato
Production House: Transparente Films