Based on the fact that in Uruguay occasionally two houses share the same street number, and in those cases a sign with the word ‘BIS’ (encore) is used to distinguish them; McCann Uruguay came up with the following idea: a small scale signage with the text 1950BIS, thus creating an “amulet” through which all Uruguayans could express their wish of, once more, becoming World Cup Winners in Brazil in 2014.
made with ♥ by McCann Montevideo
ECD: Leandro Gómez
Copywriters: Pasu Olivera, Daniela Varela
Art Directors: Daniel Imbriaco, Gerardo Podhajny, Michel Donatte.
Production House: Transparente Films