People-first ideas, memorable experiences and culturally relevant conversations are my creative mantras. Originally from Uruguay, I started my career in McCann Montevideo as a Creative Copywriter where I learned the craft of writing and the power of storytelling. My curiosity and daring spirit took me to Ho Chi Minh City, where my career took off working for Phibious, one of the top regional agencies.
After a successful tenure in Asia, in order to better understand the Industry and its consumers, I followed my book-worm intuition and decided to pursue my Masters in Communications and Media in Stockholm. I felt in love with the Nordics, its "lagom" lifestyle and unique design style. My field work on user’s perception of the Netflix algorithm was recognized at the Association of Internet Researchers and is now part of the published book “Netflix at the Nexus”(Peter Lang Publishing, 2019).
My obsession and food passion for Asia made me return to that beautiful part of the world as an Associate Creative Director for Ogilvy Singapore. After a year and a half, I decided to embrace other opportunity in Orchid Creation, an international ideas incubator based in New York City. I became the Group Creative Director, working for A-list clients such as Google, Coca-Cola, Ubisoft and Benefit Cosmetics. 
My work has been recognized in Cannes Lions, Campaign Asia, Effie Awards, Camara de Anunciantes del Uruguay and has been featured in Ads of the World, Google I/O, New York Times, LatinSpots, AdWeek, Advertising Age, Campaign Asia, AdLatina and much more.
For 2 years in a row, I've been part of the Grand Jury of The New York Festivals Advertising Awards and I've been appointed to be part of the Creative Pool Annual 2019 Jury.

Some of my favorite ad pieces are: Libresse's Viva La Vulva, MTV Staying Alive's Chewing Gum and Epuron's Mr. Wind. 
When I'm not working, I dance swing and practice body combat, I advocate for women’s representation in the Industry, teach as a guest lecturer back home and love catching up with friends over dinner. You can find me obsessively writing in a Brooklyn cafe, blogging about my travels on Bites & Kms, where I tell stories about people and places through food.
Orchid Barcelona
Orchid Barcelona
Phibious Vietnam
Phibious Vietnam
Ogilvy & Mather Singapore
Ogilvy & Mather Singapore
Press
Being from Uruguay always implies being also the first at something. 
"Oh, you're the first Uruguayan I know" people usually tell me, followed by "Is Luis Suarez the famous football player from Uruguay?", "Your president drives his own car, right?"
I'm already used to that. What I refuse to is getting used to be known only for that. 
We are a small country, but giant in potential. 
Uruguay thrives in creativity and pioneers in progressive and inclusive approaches to business, lifestyle and culture. With my work, passion and "Uruguayanness" I'm in a worldwide crusade to make sure the world knows about it.
 
Here are some humble brags, putting Uruguay's creativity on the spotlight. 
El Empresario - El Pais Uruguay
El Empresario - El Pais Uruguay
Oceano FM - Uruguay
Oceano FM - Uruguay
Cafe & Negocios - Uruguay
Cafe & Negocios - Uruguay
SEA Campaign Asia Independent Agency of the Year 2014
SEA Campaign Asia Independent Agency of the Year 2014
El Observador - Uruguay
El Observador - Uruguay
UCU - Uruguay
UCU - Uruguay
Creative Pool - Branded Content 2019 Jury
Creative Pool - Branded Content 2019 Jury
El Pais - Uruguay
El Pais - Uruguay
NYFA 2019
NYFA 2019
Experience
Group Creative Director - Orchid Creation NYC
2018-2019 - Main Clients: Google US (YouTube, Android, Google Play), Benefit Cosmetics, Kai Os.
Creative Director - Orchid Creation Spain
2017-2018 - Main Clients: Coca-Cola Europe (Honest Organic, Smartwater, AdeZ, Fuze Tea, Aquarius) 
Associate Creative Director - Ogilvy & Mather Singapore
2016-2017 - Main Clients: Unilever (Pond's, Dove, Comfort), Electrolux
Creative Group Head - Phibious Group Vietnam
2014-2015 - Main Clients: Cola- Cola (Cola-Cola, Sprite) Google (Search, G App, YouTube, thinkwithgoogle) 
Creative Content Writer - Phibious Group Vietnam
2014-2015 - Main Clients: Cola- Cola (Cola-Cola, Sprite) Google (Search, G App, YouTube, thinkwithgoogle)
Senior Copywriter - McCann Montevideo 
2013-2014 - Main Clients: Cola- Cola (Cola-Cola, Sprite, Fanta) L'Oreal, Maybelline, General Motors, Orquesta Filármonica
Copywriter & Project Manager - IdeasLab Uruguay
2013 - Main Clients: Grupo Parisien (Parisien, Indian), AmBev (Stella Artois), Bayer (Yaz, Yazmin, Tabcim)
Freelance Translator - TransPerfect Solutions 
2013-2015 -Main Client: Akzo Nobel (Inca, Alba)
Creative and Communications Theory Professor - Universidad Católica Del Uruguay 
2012-2014
Creative Copywriter - Young & Rubicam Uruguay
2011 - Main Clients: BSE, Ministerio de Turismo, TCC

From Montevideo to New York City, with a few pit-stops in between.
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