Our work for the Honest Organic portfolio gained us the opportunity to work and collaborate with the whole still beverage portfolio (juices, teas, milks and waters such as Smartwater, Aquarius, Fuze and Adez) without pitching, representing a 2M business for the agency.
We created the brand-guidelines book, from brainstorming process and planning, to the actual articulation of Honest brand story, its product KV and packaging alignments, shopper & retail display as well as event proposals and product innovations.
We also suggested the social media messaging and photography style for its launch.
As well as their in-store KV and posters.
Our swag was source of inspiration for their POS pop-ups and internal event launches such as Coca-Cola WEBU All Hands meeting.
made with ♥ by Orchid Creation + Morillas Agency.
Creative Director: Daniela Varela
Creative Strategist: Sophie Tran, Miriam Miralles, Daniela Varela
Art Director: Sylvain Brajoux, Ana Duje, Flavio Montiel
Graphic Designer: Gabrielle Lahuerta, Alizee Capelier
Copywriter: Daniela Varela
3D Artists: Flavio Montiel, Thais Altes, Bernat Casasnovas
Motion Graphic Designer: Marina Sanjuan, Noe Isenegger
Project Manager: Miriam Miralles
Creative Director: Daniela Varela
Creative Strategist: Sophie Tran, Miriam Miralles, Daniela Varela
Art Director: Sylvain Brajoux, Ana Duje, Flavio Montiel
Graphic Designer: Gabrielle Lahuerta, Alizee Capelier
Copywriter: Daniela Varela
3D Artists: Flavio Montiel, Thais Altes, Bernat Casasnovas
Motion Graphic Designer: Marina Sanjuan, Noe Isenegger
Project Manager: Miriam Miralles
