Benefit Cosmetics are like your super funny, free-spirited, badass girlfriends.
You count on them to always have your back, to break some rules and be down for a good time.
By collaborating closely with the brand, we took its biggest asset: their packaging aesthetic and created a fun character that delivers the brand's promise.
We wanted to spread the laugh and were more-than-happy (pun intended) to communicate this joyful global message around 44 countries.
You count on them to always have your back, to break some rules and be down for a good time.
By collaborating closely with the brand, we took its biggest asset: their packaging aesthetic and created a fun character that delivers the brand's promise.
We wanted to spread the laugh and were more-than-happy (pun intended) to communicate this joyful global message around 44 countries.
The success was such that we did the Miss Happy Campaign 2.0 for the following summer.
made with ♥ by Orchid Creation
3D Creative Team Lead and 3D Artist: Bernat Casasnovas
Creative Director: Daniela Varela
Account Managers: Gianna Summa, Elisa Martinez
Managing Director: Vivien Jalade
Producers: Gianna Summa, Daniela Varela
3D Artists & Post Production: Bernat Casasnovas, Albert Carruesco, Thais Altes, Gerard Bernal, Nestor Ramos
Character Animation: Ariel Garcia
2D Animation: Marina San Juan, Antoine Duong
Composing: David Gomez
NYC Production Team: The Harbinger Media Group Inc.
Sound Design: Josep Sanou
Benefit Cosmetic Creative Team: Amber Schadewald, Mon Thai
