The program is held at public schools across the United States via a "Be Internet Awesome Kit" which we helped build. It consists of personalized PixelBooks, Internaut-shaped USB drives, posters and banners, Parent and Teacher guides as well as a trophy to recognize the school after the program has been completed.
We also sought to create a unique unboxing experience which we designed and produced, making sure each layer was more delightful than the last. 800 kits were produced and shipped all across the United States, and kids, parents and teachers loved it!Have a look at the the final - and beautiful - Be Internet Awesome Kit:
This program provides digital literacy not only to kids but also to many families. That's why we developed all the assets in both, English and Spanish, to guarantee its full access and comprehension.
Be Internet Awesome Program has an online platform called Interland that works as support for the literature and concepts taught during classes. Interland is habited by little Internauts, those friendly robots who learn Internet best practices while playing.
Finally, we also helped build up the assets for one of their most important milestones: the San Antonio launch of Safer Internet Day with Be Internet Awesome.
made with ♥ by Orchid Création
Creative Direction: Quentin Vernet, Daniela Varela
Copywriter & Translation: Daniela Varela
3D Artists: Flavio Montiel, Phillipe Therry
Art Directors: Quentin Vernet, Ming Hsuan Lee
Account Managers: Gianna Summa, Tara Koetzner