It was a complex challenge: DTC and HTC communications, targeting the patient, the caregivers, the PCPs and the Specialists. The localization and transcreation needed to be precise and relevant to the wide variety of Spanish speaking audiences living in the US: from Puerto Rico to LA, NY, TX and MIA.
I jumped onboard to lead the in-house transcreation, localization and consulting process on the creation of FASENRAespanol.com website, including all the different collateral assets needed to bring it to life: the MOA video, patient's testimonial video supervision, doctor's discussion guide, dose calendar, and important safety information featured across all assets.
There's a Billboard Latin Week Video that explains it quite nicely, and, let's be honest, if JLo says it, it must be true.
VP/ Executive Creative Directors: Andrea Thomson, Kenny Evans
Associate Digital Creative Director: Sean Takach
User Experience Lead: YuChen Chiu
Senior Medical Editor: Elana Lore, Julia Cawthra
Associate Creative Director (Spanish Copy & Content Supervisor): Daniela Varela
Junior Art Director: Margo Hays
Account Supervisor: Fernando Perez
Account Executive: John Rainone
Associate Creative Director of Project Manager: Tanya Jennings
Project Managers: Abby Ward, Kyle Jenkings
Production House: Adrenaline Films
Production House Associate Producer: Michael Murray
Video Director: Michael McCourt
Video Editor: Jim Rubino